It’s the first day of the year 2013 and already we have a gigantic music video from the booming K-pop factory. Girls’ Generation (aka SNSD) is the insanely popular nine-member girl group who argubly started today’s K-pop craze in the first place. They have been dishing out catchy pop-dance tracks one after another to much fan delight, and I Got A Boy is definitely one of their best works.
The art direction of this music video is marvelous. The sets and outfits all look beautiful, and the girls themselves are absolutely gorgeous. The colourful and spunky hip-hop vibe here feels much more natural and pleasant compared to their other music videos of late. I Got A Boy contains mainly rap, and whoever proposed this idea must have had great guts to drastically move away from SNSD’s usual musical style. This risky move pays off because what we have now is an utterly refreshing exercise that pushes the boundaries of K-pop.
As the SONES (what the fans call themselves) will tell you with fiery passion, these nine ladies (Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, Seohyun) are brilliant singers and dancers, always a joy to watch even if you cannot tell them apart. Everyone has their favourite member and no one gets snubbed here. Each girl gets their own time to step up to the front line and strut her stuff, so big props must be given to the people behind the scenes producing this thing.
Although this new style of Girls’ Generation feels awkward at first, I Got A Boy will suck you in quickly and then never let you go until it’s done. I Got A Boy deserves its place alongside other iconic Girls’ Generation songs like Gee and Genie. This is one song you’ll find hard to forget.