Mr. Taxi was not good, but Bad Girl is unbelievably not good.
SNSD (aka Girls’ Generation) is the nine member South Korean girl group that is the behemoth of all K-pop girl groups now. Their music video for Gee is the template for all other cutesy girl groups that are striving to become the next big thing. So how did the ladies in Gee get reduced to the ones in Bad Girl? I blame it on the terrible direction from their management.
This music video is so lifeless, it almost put me to sleep. There’s nothing wrong with what the girls are doing, there hasn’t ever been. Our “9 angels” always dance with lots of enthusiasm and dedication, but Bad Girl‘s “sexy” choreography and painfully fake backgrounds look amateurish and destroys any sort of excitement you had when you found out that SNSD had a new music video out.
This is the first time where I actually considered turning off a SNSD music video before it’s finished. SNSD has a brand new Korean album arriving soon which I hope will help them return to full form, but for now, just watch Gee again.