ZE:A – Watch Out – Music Video Review

22 07 2011

Watch out! Consider the fact that I am NOT the target audience of this music video.

ZE:A is a nine member South Korean boyband, and they try to do a bit of individuality in their music video of Watch Out. There is good effort to assign different looks to the different members, but the problem is that with so many of these similar looking Korean boybands out there, ZE:A doesn’t even stand out as a group.

Just judging this music video alone, you cannot find much that captures your attention. Everything feels so over-manufactured and over-rehearsed, it’s on the verge of being fake. The singing and dancing is above average, but as far as uniqueness or creativity goes, Watch Out doesn’t achieve much. The story with the girl is cute, but is totally redundant.

I’m not a fan of the overblown K-pop cutesy formula, and much less when it’s used on boybands. Watch Out is for fans only.




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