Don’t Cry is the second single from Park Bom (of South Korean girl group 2NE1), and this song is flying to the top of every music chart in existence. Apparently this is the start of 2NE1’s comeback, and I’m assuming the term “comeback” is used very loosely in Korea because I don’t know what they are coming back from.
Anyway, this song and its pumping electronic beat is what you would expect from a usual 2NE1 track. In fact, it sounds exactly like Go Away. We only get to see Park Bom singing in the first thirty seconds or so. She doesn’t open her mouth for the rest of this music video, which makes you pay more attention to the story. In this very abstract fairy tale, Park Bom travels into some kind of dream world in search for a certain somebody.
The look of this dream world reminded me very much of Tim Burton’s Alice in Wonderland movie. Ain’t those stairs that she walks down the same steps on which Alice slays the dragon? In any case, the computer graphics and all the colours look very tasteful, which makes you wonder if a more fantastical look is next for 2NE1.
Park Bom’s vocals are good, by K-pop standards at least. About three-quarters into this thing however, I was so caught up with all the visuals that I forgot about the song itself. So I guess that’s one disadvantage of not including any singing shots consistently throughout your video. However, I like that this music video is something meaningful and unique rather than something plain and generic. Don’t Cry is better constructed than Park Bom’s previous single You & I, and deserves all the attention it is getting.