Let’s break the ice by allowing me to share with you my theory of K-pop music. I strongly believe that the charm of K-pop lies mostly in the dancing. Think about it – without the dancing, most of these K-pop songs will be totally useless. You can “sing” by using auto-tune, or just lip sync to an earlier recording. Dancing is genuine, you can’t fake it.
I have seen recent K-pop dance-based music videos such as Beast(B2ST)’s Fiction and Secret’s Starlight Moonlight, and it’s obvious that the K-pop factory is trying very hard to come up with new dance moves. Unfortunately, all they are coming up with are increasingly embarrassing and ugly dance routines that don’t really show off your dancing skills.
T-ara’s Roly Poly descends on us like an angel from heaven, and it DESTROYS most other K-pop music videos out there. The best thing about Roly Poly is that it’s not pretentious at all. What we have here is John Travolta inspired cheesiness from the 70s, and the entire concept is extremely effective. The dance is fun to watch, the moves are fun to follow, and the girls’ performance is great!
I love the overall presentation of this music video, mostly consisting of our seven girls dancing in a disco setting with many flashing lights around them. Thankfully, the lights are all well controlled and they never become a distraction. The ambience of this music video is very lively, and the outfits look very tasteful. I especially like JiYeon’s hairstyle and that dangerous expression she’s wearing on her face.
I hope you are watching the twelve minute version of this music video, because you will be treated to a simple yet captivating mini movie of friendship and girly fun. The story here is so much more refreshing and engaging than those in which a girl walks up to a boy and they stare at each other longingly. There is also a shorter “Dance Version” of Roly Poly for those who just want to jump into the cool dancing action.
The people behind the scenes made a very good decision of splitting up the story and the actual song. I said in my review of 2NE1′s I Am The Best that there wasn’t enough dancing in that music video for the dance itself to be memorable. Roly Poly gets it right with its clear and strong display of the dance, including a sparkling segment of solo boogies.
If you haven’t already guessed by now, I absolutely LOVE Roly Poly. This is by far the best music video of T-ara, and perhaps one of the best music videos I’ve ever seen. Even compared to some of the most iconic Korean girl group music videos out there like SNSD’s Gee, Roly Poly feels a lot more humanistic. T-ara’s Roly Poly transcends different eras of time and different genres, easily grabbing a 100% rating from me.